Some Easy Ways Of Website Login

The number of resources that we need to access online is increasing day by day. Honestly saying I have more than five accounts for my daily work. How many accounts do you have? Login to websites is not an easy job. I don’t like to enter my credentials each time when I have to access a website. It is quite boring and time-consuming job. It makes me frustrated many times. It happens not only with me, but we all are facing the same problem. ‘

In this article, I am trying to explain some of the easiest and coolest methods for website login.

Social login: Well, we all have accounts on different social media platforms. Don’t we? Why can’t we use a social media platform to login to a website? Social login is one such approach that allows users to login to website using their social media accounts(like Facebook, linkedIn, Twitter etc.) Users just need to click on the social media platform on which they have accounts and they get the permission to access the services. They don’t need to create new accounts and credentials. Thus, the solution saves them from a new set of credentials to remember. Social login also saves users time and improves their efficiency.

Single Sign-On: Now, consider a situation where you have multiple websites to access of the same business. Login to multiple websites (belong to the same domain) is not easy. You need to create separate accounts for each of them and then login to each separately. A huge wastage of time, isn’t?  

Single sign-on solution(SSO) is a method that saves users here. It allows users to create only one set of credentials to enjoy access of all the resources of a company. Thus, it saves a lot of users time.

Biometric login: It is also called passwordless login because the process required no passwords. Users can enjoy resources that belong to them by providing their (biometrics) fingerprints, thumb impression, etc. That means without creating credentials users can access resources in a secure manner.

So, friends, these are some of the best and easy ways to get login to the website. If you have any other method that I forgot to mention, let me know in the comment box.

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How the Workforce of 2020 is like the Customers of today!

What is the simplest way to get customers and then more customers? Call them (or rather notify them) and give them what they want at the best prices. Something like Santa Claus does for Christmas. But even that isn’t easy.

What is the mantra of business on the Web? Let customers buy a product at a cheaper price while making the process easier and more enjoyable than usually is. Pretty simple, eh? The customer isn’t demanding by nature, he or she is moulded to be such by the Web environment.



In fact, customers can be equated to employees today. Interestingly, findings of a research of the workforce by Oxford Economics and SAP mirror the persona of customers. According to the research, the workforce of 2020 will be increasingly flexible, diverse and mobile. Exactly how customers are already. Customers too are flexible, shop on their phones and come from different backgrounds.

HR departments at enterprises often lacks insights into employees to be strategic in the sense that they don’t know what their employees truly want and expect from them. Same goes for businesses too. Many companies are found wanting in terms of insight into true requirements of customers which is so vital to serve them. The Oxford Economics and SAP research also points out, “Millennials need to be managed differently in terms of feedback and development.” The same applies to millennial customers too. Businesses need to segment them and manage them differently.

There are two points here that businesses need to keenly follow: One, customers are increasingly becoming mobile and flexible meaning they are not going to use just one computer terminal or one account to interact with your business but will most likely use multiple devices from multiple locations through different accounts each represented by a different dataset. As a business, your job is to unify these datasets to provide a unified customer profile most probably through the use of Web Single Sign-On. Single Sign-On is a key tool in Customer Identity and Access Management that helps users access multiple web properties after logging in just once. Unfortunately, Single Sign-On is publicized as a tool for customers to beat password fatigue. Of course, it is a brilliant solution to password fatigue but it has many other critical benefits foremost among which is the ability to help create a unified view of the customer and identify him or her as a single person. A unified view helps create this single picture of the customer and more importantly, helps the customer pick from he or she left off irrespective of the device or channel being used to interact or transact with the business.

Second, brands must establish trust relationships with customers also termed brand relationships and this stems directly from the first because brands can no longer use a generic relationship strategy for all segments of customers. Millennials employees need to be managed differently and so do millennial customers. And there is no better time to focus on this than 2016 because it is predicted to be the year of the millennial customers. Winning over the millennial customer is not easy by any means but it is not the most difficult task either if you have the right strategy.

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