Importance of Social Login for mobile users

There are number of apps installed in our smartphones. But out of that we don’t use many apps not more than one. We generally go through many of apps and bunch of them catches our attention and we install it. But most of the app we installed are very poor to use and we decide to stop using them again.

More than 60-70% apps are installed and used not more than once before getting deleted. That makes all effort and money of the developer to go in vain. The developers put lot of effort in creating a good app but that’s only the half battle won the rest is to make app user friendly.

Providing easy and time saving registration process is the one of the biggest problem faced by the mobile app developers. Generally users have to fill large and complex registration forms. User have to remember a new username and password also. This makes things complex and user avoid to use such apps. Now, think what happen if you make your users to register through Facebook, Twitter or other digital media! Sounds cool! Right?

Yes, it is possible to make your user registration with the help of their existing social media identity platforms. Offer social login to your new user.

Social Login

Social login is a revolutionary tool in the field of customer registration process. By providing social login on your mobile app, you can allow user to authenticate themselves without creating a new username and password. They can authenticate themselves with the help of social media tools like Facebook, LinkedIn, Google + etc. It is a very fast and efficient  mean of login to any mobile app.

Advantages of Social Login for your customers.

• No longer need to fill long and husky registration forms thereby saving time.
• Don’t need to remember new username and password, which may be user forgot just after the use of app. Therefore social login reduces password fatigue.
• User get more personalized experience by connecting the mobile app with their social media accounts, this makes the customer happy and satisfied.

Advantages of Social Login for business

• More people will opt mobile apps which are easy to sign up.
• Simplified user registration directly affect the signup rate of website.
• By making simple registration process, you can utilize time of user by showing them content on your website instead of filling long and frustrating registration form.
• Social login gives you first party data which is more effective to find targeted customer and it can used to create more targeted business strategies.

So this is some of the advantages of social login for mobile users and also for business. Do you have any other suggestion, let me know in the comment below.