Smart Strategies to improve conversion using Social Media

 Growth is the major factor which defines the success of any business. Attracting more customers and convincing  them to buy or subscribe to the products is the path to growth and it is known as “conversion”. Good conversion means more and more people like your product and they are opting for the final action of purchase while poor conversion will adversely affect the business. Marketers spend lot of time and effort to attract new and  existing customers for good conversion rate.

As conversion plays a vital role in success of any business, a good strategy to attract maximum conversion is must. Day by day, the importance of social media is increasing vigorously and many marketers are using social media platform to promote their businesses. Therefore it clearly indicates the influence of social media platforms on conversion.

There are many methods to drive conversion with the help of social media. Some of them are as follows.

• Provide Social Login

According to a report 77 percent user felt that offering social login is a good option of registration that should be provided by every website. Social login is a tool with the help of which user can directly login to any website by using their previous or existing social media’s username and password. Social login saves time and make the registration process simple as compared to traditional email registration process. It is also known as single sign in.

• Offer social sharing buttons

Generally people share what they like. Social sharing is an another way of getting traffic and to improve conversion. Near about 78%  of chances that the the products shared by the customers  with friends attract new leads and conversion. According to the report published by SociableLabs , 53% of user who clicked through a link shared by a friend on Facebook make purchase on retailer’s website.

• Using Images

Using images on your website  is an another way of getting conversion. Good quality images are one of the best way to engage user in the website. The chances of conversion increases if the user spend more time on website.

• Social Media advertising

Social media advertising is an easy and affordable tool which is gaining demand among marketers  because of its intrusive way of reaching out the targeted audience or customers. Many social media platforms like Facebook offers Ads on facility to target large section of audience and thus increasing the possibility of conversion.

By following these methods the conversion on your website is definitely going to improve. Apart from these easy navigation, right call to action button, website speed etc. are some other factors which you have to keep in mind for good conversion. (source)