Some Easy Ways Of Website Login

The number of resources that we need to access online is increasing day by day. Honestly saying I have more than five accounts for my daily work. How many accounts do you have? Login to websites is not an easy job. I don’t like to enter my credentials each time when I have to access a website. It is quite boring and time-consuming job. It makes me frustrated many times. It happens not only with me, but we all are facing the same problem. ‘

In this article, I am trying to explain some of the easiest and coolest methods for website login.

Social login: Well, we all have accounts on different social media platforms. Don’t we? Why can’t we use a social media platform to login to a website? Social login is one such approach that allows users to login to website using their social media accounts(like Facebook, linkedIn, Twitter etc.) Users just need to click on the social media platform on which they have accounts and they get the permission to access the services. They don’t need to create new accounts and credentials. Thus, the solution saves them from a new set of credentials to remember. Social login also saves users time and improves their efficiency.

Single Sign-On: Now, consider a situation where you have multiple websites to access of the same business. Login to multiple websites (belong to the same domain) is not easy. You need to create separate accounts for each of them and then login to each separately. A huge wastage of time, isn’t?  

Single sign-on solution(SSO) is a method that saves users here. It allows users to create only one set of credentials to enjoy access of all the resources of a company. Thus, it saves a lot of users time.

Biometric login: It is also called passwordless login because the process required no passwords. Users can enjoy resources that belong to them by providing their (biometrics) fingerprints, thumb impression, etc. That means without creating credentials users can access resources in a secure manner.

So, friends, these are some of the best and easy ways to get login to the website. If you have any other method that I forgot to mention, let me know in the comment box.

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4 Major Mistakes that can ruin Conversion!

Businesses are always looking for some interesting and creative ways to  drive huge conversions on the landing page. The rate of conversion totally depends upon the effectiveness of landing page. Therefore, the landing page is an important factor to get conversions.

Here, in this article I have listed down some important points to boost landing page conversions for your website.

• The Barrier of Registration

Filling long registration form is the one of the greatest barriers in the front of users. According to a report, 73 percent of online users prefer to opt for social sign on rather than the traditional way of registration. Social sign on allows users to login directly by using their existing social media accounts like Facebook, LinkedIn, Twitter etc. With the help of social sign-on, you can make the whole process of registration quicker and quite simple. The another benefit of social sign-on is that you can get first party data that is very helpful to make marketing strategies.

• Poor Page Loading Speed

In today’s world, nobody likes to wait. A second of delay in loading website page is equivalent to years for users. So, loading speed is an important factor to get the conversion. Always keep testing and trying to improve the speed of your website. Poor loading speed also adversely affects ranking on search engines.

• Having Too Many Pop-Ups

User arrive to your website for a specific task and anything that comes in between will definitely irritate him. In this situation if you are displaying too many popups and ads then the user may leave your website and never going to return again. Thus, you need to show a limited number of popups only and make it simple for users to close it.

• Poor Call To Action Button

Call to Action (CTA) buttons are the most important part of the website. But if they are not designed properly and placed rightly then they are of no use. Some of the most common mistakes businesses make while designing CTA buttons is to make it very small and using poor contrast. So make your call to action buttons big and put them in places that are easy to locate.

So, friends, these are some of the common mistakes that prevents conversions to your landing pages. If you want to drive conversions to your landing pages, make sure not to commit these. Do you have any point, let me know in the comments.

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Why You Need Social Login for Online Business!

User engagement is one the most important factors for success in a business. It holds more importance for Online Businesses since you can not actually see your customers as you can in offline businesses. Providing ultimate user experience should be the first priority of every online business. Poor experience leads to poor user engagement which leads to poor sales and it directly implies poor revenue.

Therefore, you need to think about how you can connect your customers to your website to build a highly engaging user experience. Social sign on is one such method to increase customer engagement on a website. Let’s see how one can improve user engagement, reduce bounce rate and improve user experience through the social sign on.

According to a report,  88 percent of website users hate to fill registration forms. The reasons are as follows:

1. Lengthy and time-consuming process.
2. Need to verify email.
3. Memorize an another username and password.

From business point of view long registration forms cause another sort of problems like:

1. Poor rate of conversion as people prefer to leave websites rather than creating a new account.
2. Inaccurate user data.
3. Low engagement as 90 percent of users abandon the website instead of retrieving the password.

In brief here are some reasons why your online business needs the social sign on to boost customer engagement.

• To convert first-time visitors into permanent customer

One of the biggest advantage of the social sign on is that users don’t need to remember new username and password. They can return to the website and sign in easily by using their existing social media account. This eliminates the headache of password retrieval process and boosts user engagement.

• A great way to increase user interaction

When a customer leaves a comment on your website, it reflects the opinion of hundreds of user about you. Using social sign on leads to get greater quantity as well as the greater quality of user input. Commenting by using social sign on increases engagement.

• Way to get great Customer Insight

Social sign on not only makes the whole registration process simple and quick but also provides the reliable first party user profile data. Business can get better customer insights with social sign on. First party data can help you to offer more personalized experience to your user.

Thus, signing by using social media account saves users time and effort and encourages them to have more the engaging relationship with your business.

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