Smart Strategies to improve conversion using Social Media

 Growth is the major factor which defines the success of any business. Attracting more customers and convincing  them to buy or subscribe to the products is the path to growth and it is known as “conversion”. Good conversion means more and more people like your product and they are opting for the final action of purchase while poor conversion will adversely affect the business. Marketers spend lot of time and effort to attract new and  existing customers for good conversion rate.

As conversion plays a vital role in success of any business, a good strategy to attract maximum conversion is must. Day by day, the importance of social media is increasing vigorously and many marketers are using social media platform to promote their businesses. Therefore it clearly indicates the influence of social media platforms on conversion.

There are many methods to drive conversion with the help of social media. Some of them are as follows.

• Provide Social Login

According to a report 77 percent user felt that offering social login is a good option of registration that should be provided by every website. Social login is a tool with the help of which user can directly login to any website by using their previous or existing social media’s username and password. Social login saves time and make the registration process simple as compared to traditional email registration process. It is also known as single sign in.

• Offer social sharing buttons

Generally people share what they like. Social sharing is an another way of getting traffic and to improve conversion. Near about 78%  of chances that the the products shared by the customers  with friends attract new leads and conversion. According to the report published by SociableLabs , 53% of user who clicked through a link shared by a friend on Facebook make purchase on retailer’s website.

• Using Images

Using images on your website  is an another way of getting conversion. Good quality images are one of the best way to engage user in the website. The chances of conversion increases if the user spend more time on website.

• Social Media advertising

Social media advertising is an easy and affordable tool which is gaining demand among marketers  because of its intrusive way of reaching out the targeted audience or customers. Many social media platforms like Facebook offers Ads on facility to target large section of audience and thus increasing the possibility of conversion.

By following these methods the conversion on your website is definitely going to improve. Apart from these easy navigation, right call to action button, website speed etc. are some other factors which you have to keep in mind for good conversion. (source)

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Importance of Social Login for mobile users

There are number of apps installed in our smartphones. But out of that we don’t use many apps not more than one. We generally go through many of apps and bunch of them catches our attention and we install it. But most of the app we installed are very poor to use and we decide to stop using them again.

More than 60-70% apps are installed and used not more than once before getting deleted. That makes all effort and money of the developer to go in vain. The developers put lot of effort in creating a good app but that’s only the half battle won the rest is to make app user friendly.

Providing easy and time saving registration process is the one of the biggest problem faced by the mobile app developers. Generally users have to fill large and complex registration forms. User have to remember a new username and password also. This makes things complex and user avoid to use such apps. Now, think what happen if you make your users to register through Facebook, Twitter or other digital media! Sounds cool! Right?

Yes, it is possible to make your user registration with the help of their existing social media identity platforms. Offer social login to your new user.

Social Login

Social login is a revolutionary tool in the field of customer registration process. By providing social login on your mobile app, you can allow user to authenticate themselves without creating a new username and password. They can authenticate themselves with the help of social media tools like Facebook, LinkedIn, Google + etc. It is a very fast and efficient  mean of login to any mobile app.

Advantages of Social Login for your customers.

• No longer need to fill long and husky registration forms thereby saving time.
• Don’t need to remember new username and password, which may be user forgot just after the use of app. Therefore social login reduces password fatigue.
• User get more personalized experience by connecting the mobile app with their social media accounts, this makes the customer happy and satisfied.

Advantages of Social Login for business

• More people will opt mobile apps which are easy to sign up.
• Simplified user registration directly affect the signup rate of website.
• By making simple registration process, you can utilize time of user by showing them content on your website instead of filling long and frustrating registration form.
• Social login gives you first party data which is more effective to find targeted customer and it can used to create more targeted business strategies.

So this is some of the advantages of social login for mobile users and also for business. Do you have any other suggestion, let me know in the comment below.

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