Customer Identity Management Best Practises!

We live in an era of technology where the data can determine the direction of your business or your startup who wants to dig deep into customer behavior insights. Many big cloud based identity management solutions have already been established in order to better analyze and measure the behavior patterns, interests and any kind of domestic information about the customers that they might have shared previously. All this information then builds up the data blocks that contribute highly in the success of your business.

Customer data management shortly known as CDM plays a crucial role here. The main motto of CDM is to solve customer’s problems and provide solution to their requirements. Hence the proper take care of the entire CDM is essential since if a business wants to attract or retrain its customers, a clear understanding of customer demands is the most needed thing in order to provide high quality experience to your audience.

Let’s see what are those best practices that make the customer data management more efficient and successful.

Employ constant Data Monitoring:

Customer data is constantly in variation, which is of course the main reason to employ data monitoring principles. For strong data monitoring purposes you may need specific notification techniques to maintain overall data quality and some established security policies to keep data organized and on the point. For an efficient data monitoring purpose there should be a provision of a bi-weekly scan of all the incomplete records to ensure that the entire database is optimized and updated. Moreover this bi-weekly scan is also good to erase some not so long useful data records.

Establish restricted access to customer views:

There should be some obligation on the access rights of individual users. For example for a salesperson is only liable to read only the financial data about a customer where as someone from finance department can have the administrative access to customer credit information. Limiting the access rights subsequently increases the security standards and it also creates a comfort level for customers to reveal their critical information with the organization.

Create a single custom view:

Creation of a single custom view is one of the best practices that offers you a greater control on customer data. In present times everyday there are numbers of acquisitions owned by different different companies so when it is the time of data merging, duplicacy is most welcomed. This duplicacy can be avoided by investing in single customer master. And to ensure business consistency and operational efficiency, the master customer records must be integrated into a central database which is further controlled by a single administrative application

Read More →

Technological adoptions in Ecommerce Industry

This year has been amazing for every business, whether it is Manufacturing, Retail, IT etc. Compared to previous years many new businesses have opened up, some are unique of it’s kind. With technological evolution, expansion of ideas and creation of new business took place.

Taking example of 3D Printing Technology, its adoption as a business started  last year and is influencing every field of business and production. Some business are purely serving the purpose of 3D Printing and are running well.

Some Technological changes can be seen and acknowledged by people but some changes and advancements are in backend or to the side which people are not exposed to like Process Control Machines, replacing of analogue devices with digital ones which are much more accurate and easy to maintain etc.

Even in film making, realistic IMax technology has revolutionized to such an extent that no one can spot a big difference between  a real life scene and an digitally generated scene. Animated movies are now produced using IMax technology and upon viewing them in 3D, it looks like it’s happening in real, in front of eyes.

Ecommerce is one of the many industries that has been affected by Technological change. If we talk about changes, in front end, Various UI/UX implementations have been done and they look beautiful.

Customer Identity Platform  is one such technology which businesses have opted. It is a change seen by visitors as well as the admin of the website.

What customer Identity Platform does is that, it manages user registrations on a website.

Users can login or sign-in into a website by filling up a simple form or use their social network for loggin in.

Logging in via social is pretty convenient for users as they do not have to remember multiple passwords. A cIAM platform also manages this social login data and integrates with over all registration data seamlessly.

On the developer's side, the data is managed securely hence providing an ease to developers and business owner.

Hence this technological adoption of a Identity management platform is influencing and easing lives and profiting both ends.ecomme

Read More →

Mobile is big but not so big for marketers yet

It will yet take some more time for the day when you don’t have to present usernames and passwords or enter account numbers but your device just knows it’s you without the need for any manual interaction. No fingerprints, no passkeys, no retina scans, maybe some form of a DNA recognition tech. Too far-fetched? Right. Nothing like that is happening anytime soon, so we just have to stick with what we have right now.

And that best authentication system we have right now is the password coupled with the smartphone. Passwords have been the best bets at identity management and their eventual authentication and with mobile bringing a mini revolution, it appears we’re insured for some time. Mobile has not just become our identity, but it is also a permanent channel between businesses and customers. Full-fledged engagement and loyalty campaigns would have been impossible without mobile devices. But, wait. Is that all?

Well, despite mobile being such a proven force, digital marketers are still ignoring it. In a very recent report, research agency Forrester has said that businesses must fully integrate mobile technologies into their marketing strategies this year, giving the obvious implication that businesses haven’t actually been able to do so until now.

Forrester said that while marketers do fully realize the potential that mobile holds for their business, curiously, they don’t know how to use it effectively. “Mobile is the most disruptive change in consumer behavior in years. Marketers know this and they keep saying mobile is strategic. However, reality is that they struggle measuring ROI of mobile because they do not clearly articulate how mobile can serve their marketing objectives and because they don’t measure the right metrics,” Thomas Husson, vice president and principal analyst of marketing and strategy at Forrester Research, explained in the report.

That seems conclusive but seems to coherence. Especially because the differentiation between Web applications and mobile applications is rapidly fading away. But importantly, the differentiation tends to be invisible from the customer’s perspective only. If actively using mobile as part of the marketing strategy, businesses still have to do quite a bit of back-end work (unless they are using an efficient Customer Identity Management tool) to make sure that Web and mobile don’t bring data silos to the table. This involves a lot of integration work, also called unification of the customer profiles, considered extremely hard by organization so much so that about 30% businesses think this is a huge barrier to providing a better Customer Experience (CX), as per an Adobe-Econsultancy study.

As Forrester put it, maybe a lot of companies don’t understand how mobile serves their purpose, maybe in some cases it doesn’t, but in Gartner terminology, mobile is a key player of the Nexus of Forces which is the basis of the complete Digital Marketing strategy, the other three being cloud, information and social. You leave one of them out of your strategy and you are missing out on huge revenues. Most companies now tend to leave a hole in the jigsaw because they just didn’t figure out that one piece.  

Read More →