User engagement is one the most important factors for success in a business. It holds more importance for Online Businesses since you can not actually see your customers as you can in offline businesses. Providing ultimate user experience should be the first priority of every online business. Poor experience leads to poor user engagement which leads to poor sales and it directly implies poor revenue.
Therefore, you need to think about how you can connect your customers to your website to build a highly engaging user experience. Social sign on is one such method to increase customer engagement on a website. Let’s see how one can improve user engagement, reduce bounce rate and improve user experience through the social sign on.
According to a report, 88 percent of website users hate to fill registration forms. The reasons are as follows:
- Lengthy and time-consuming process.
- Need to verify email.
- Memorize an another username and password.
From business point of view long registration forms cause another sort of problems like:
- Poor rate of conversion as people prefer to leave websites rather than creating a new account.
- Inaccurate user data.
- Low engagement as 90 percent of users abandon the website instead of retrieving the password.
In brief here are some reasons why your online business needs the social sign on to boost customer engagement.
To convert first-time visitors into permanent customer
One of the biggest advantage of the social sign on is that users don’t need to remember new username and password. They can return to the website and sign in easily by using their existing social media account. This eliminates the headache of password retrieval process and boosts user engagement.
A great way to increase user interaction
When a customer leaves a comment on your website, it reflects the opinion of hundreds of user about you. Using social sign on leads to get greater quantity as well as the greater quality of user input. Commenting by using social sign on increases engagement.
Way to get great Customer Insight
Social sign on not only makes the whole registration process simple and quick but also provides the reliable first party user profile data. Business can get better customer insights with social sign on. First party data can help you to offer more personalized experience to your user.
Thus, signing by using social media account saves users time and effort and encourages them to have more the engaging relationship with your business.
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