Businesses are always looking for some interesting and creative ways to drive huge conversions on the landing page. The rate of conversion totally depends upon the effectiveness of landing page. Therefore, the landing page is an important factor to get conversions.
Here, in this article I have listed down some important points to boost landing page conversions for your website.
The Barrier of Registration
Filling long registration form is the one of the greatest barriers in the front of users. According to a report, 73 percent of online users prefer to opt for social sign on rather than the traditional way of registration. Social sign on allows users to login directly by using their existing social media accounts like Facebook, LinkedIn, Twitter etc. With the help of social sign-on, you can make the whole process of registration quicker and quite simple. The another benefit of social sign-on is that you can get first party data that is very helpful to make marketing strategies.
Poor Page Loading Speed
In today’s world, nobody likes to wait. A second of delay in loading website page is equivalent to years for users. So, loading speed is an important factor to get the conversion. Always keep testing and trying to improve the speed of your website. Poor loading speed also adversely affects ranking on search engines.
Having Too Many Pop-Ups
User arrive to your website for a specific task and anything that comes in between will definitely irritate him. In this situation if you are displaying too many popups and ads then the user may leave your website and never going to return again. Thus, you need to show a limited number of popups only and make it simple for users to close it.
Poor Call To Action Button
Call to Action (CTA) buttons are the most important part of the website. But if they are not designed properly and placed rightly then they are of no use. Some of the most common mistakes businesses make while designing CTA buttons is to make it very small and using poor contrast. So make your call to action buttons big and put them in places that are easy to locate.
So, friends, these are some of the common mistakes that prevents conversions to your landing pages. If you want to drive conversions to your landing pages, make sure not to commit these. Do you have any point, let me know in the comments.
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