Today’s era is the era of mobile phones. To pay bills, book movie tickets, cab service, to transfer money all are done with the help of Mobile. People want information as fast as possible. Mobile phones are more convenient to carry as compared to desktop. Therefore people prefer mobile phones to browse internet than desktop.
From the graph above it is clear that day by day mobile web users are increasing than desktop web user. Therefore for business it is mandatory to have mobile friendly website. Recently Google has also changes its parameters of ranking on the basis of mobile friendly website. So the time has come when your business websites should also have mobile versions otherwise your competitors indirectly get benefits.
Challenges faced by businesses
To make mobile friendly website is not an easy task. One of the biggest problem in mobile phone is that the size of screen and keys are very small in comparison to desktop. Therefore it is difficult for website owner to specify all their content in mobile version. Optimization is very difficult.
If one is able to get success in this the next problem is waiting for him. That is the the Customer Registration process.
To fill all the details which includes username,password, email-id, etc. is not only difficult but also very complicated for mobile users. In this situation Social Login is the perfect option.
Social Login allows your customers to Login into website by using their existing social media account. It is a one click process. User don’t need to remember a new username and password.
Some of the advantages of using social Login
- Reduces Password Fatigue
- Simplify Registration Process
- Increase user personalization experience
- Eliminates spam registration
- More Reliable
- Increase Return rate.
- Boost sign-up rates
Many companies either it is an e-commerce or App developing, everybody is offering Social Login service to their mobile users. To make Login process simple and easy. Therefore social Login is an important service to keep mobile user happy and satisfied.
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